STEVE LOADER

Press releases - most businesses need to publicise achievements and milestones, but don't have the writing expertise or media savvy in house. It needn't cost the earth and I can handle add-ons like photography and media targets. I've worked for West End PR consultancies and run my own outfit too, with blue chip clients and names.

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Speech writing - it's up there with the pet hates isn't it? And it's a distraction from the day job. Instead of the brain ache though, why not let me take the pain? I'll just need a head dump from you about things you want to say and come back with something that not only works, but sounds so much like something you would say that you can take all the credit for it...I'm not going tell, am I? I want to write another one for you.

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Video scripts and production - it doesn't have to be a Cecil B. DeMille production. Indeed, video can have such a short shelf life nowadays that it isn't worth spending a fortune. In any case, you could do the filming on a smartphone, but what does need thought is content and context - I can work with you on that.

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Web writing/blog content - check out The Webinator page to find how you can breathe new life into your 'shop window'. A blog is a great way to keep your site 'busy' and drive new traffic to it. And, yes, if you really do need a new website then I can work with you on the brief and finding the right people to do it...at the right budget too.

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Photography - smartphones are great aren't they? And a lot of us have clever 'proper cameras' where all the hard stuff is automated, but there is still a lot left in the photographer's art. Talk to me about what you want: I'll either shoot the picture myself or call in and direct or brief the 'lensman' (or woman) you really need. And if you need other images, such as a logo, cartoon, graphics and so on, I can source those too.

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Publications - I've written for and produced everything from a humble leaflet to a glossy company report, and edited newspapers and magazines. True, there's less call for the printed page nowadays, but sometimes a business needs something tangible to show customers and clients.

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'The Network' - over the decades, I've worked with other professionals in various fields - good and not so good. The former are in my special contacts book. So, if I can't supply everything you want, then I know someone who can, and pretty much wherever you need it and at the price you want to pay.

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Social Media - so there's no place for good writing in the age of Facebook, Twitter, Instagram, or this week's new wonder app? Wrong. If it's to be done well, then a newspaperman has a place. Twitter? With few words to play with, the old headline and intro writing skills come in handy. Facebook? Well, it's nice to see a succinct and correctly spelled and punctuated post - it speaks well for the business generating it. And isn't the whole point of Instagram to let the picture tell the story, backed by some well chosen words? Better than a string of drivel and typos plus emojis.

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